What actions can I trigger after a form submission?

Filla supports six on-submit action types: Send Email (with a rich template editor and field variables), Generate PDF (from DOCX templates), Webhook (POST/PUT/PATCH/DELETE to any URL with auth), Update Record (set field values on the submitted record), Wait (pause for a duration), and Conditional Group (if/else branching based on field values). You can chain multiple actions together in a single automation.

Can I send the form data to Zapier or Make.com?

Yes. Use the Webhook action to send form submission data to a Zapier Catch Hook or a Make.com webhook module. Configure the URL, HTTP method, content type, headers, and body fields directly in the Filla automation builder. The form data is sent as JSON with all field values.

Can I send different emails based on form answers?

Yes. Use the Conditional Group action to define if/else branches based on field values. Each branch can have its own Send Email action with a different template, recipient, and subject line. For example, send a sales inquiry to the sales team and a support request to the support team.

How does the email template editor work?

The email template editor is a rich text editor with bold, italic, underline, links, headings, and more. Type @ to insert Airtable field values as variables. When the email is sent, variables are replaced with the actual values from the submitted record. The editor opens as a full-screen dialog for a comfortable writing experience.

Are automations included in the free plan?

Yes. On-submit automations are available on every plan, including Free. The free plan includes 100 records processed per month. Each form submission that triggers an automation counts as one record processed. There is no limit on the number of actions per automation.

Can I generate a PDF and email it automatically?

Yes. Chain a Generate PDF action followed by a Send Email action in the same automation. The PDF is generated from a Word-style template with field variables, then attached to the Airtable record. The Send Email action can reference the generated PDF. This is commonly used for invoices, receipts, contracts, and certificates.

Form Automations

Automate What Happens After a Form Submission

Trigger emails, generate PDFs, fire webhooks, update records, and run conditional logic — all without leaving Filla.

Start Building Free See pricing

Step 1

Connect your Airtable base

Step 2

Configure the tool

Set options, choose columns, and preview results.

Step 3

Run on your records

Process your data. Results write back to Airtable.

What You Get

Built into every Filla form automations.

Send email on submission

Design rich email templates with a visual editor. Insert field values with @ mentions. Send confirmation emails to respondents or custom emails to any address.

Generate PDF documents

Automatically generate PDFs from Word-style templates when a form is submitted. Variables from the submission fill into the template. Attach the PDF to the Airtable record or email it.

Fire webhooks to Zapier, Make, or Slack

Send the submission data to any HTTP endpoint. Connect to Zapier, Make.com, Slack incoming webhooks, or your own API. Configure method, headers, auth, and body fields.

Update the submitted record

Automatically set field values on the Airtable record after submission. Use this to set status fields, timestamps, calculated values, or any field the respondent should not see.

Wait and delay

Pause the automation for minutes, hours, or days before running the next action. Use this for follow-up emails, reminder sequences, or delayed notifications.

Conditional branching

Run different actions depending on field values. If the respondent selected 'Enterprise', send to the sales team. If they selected 'Free trial', send a welcome email. If/else logic with multiple branches.

Part of the Filla Platform

Every plan includes forms, 15+ processor tools, and document generation -- all connected to your Airtable base.

Form Builder

Conditional logic, multi-step, linked records

Custom Forms

Beyond native Airtable forms

15+ Processor Tools

Validate, transform, and enrich data