Google Forms Alternative for Airtable
Google Forms is free but basic. Filla is Airtable-native with conditional logic, custom branding, linked records, 18 processor tools, and document generation.
Why teams switch from Google Forms
Google Forms has no Airtable connection
There is no native way to send Google Forms data to Airtable. You need Zapier, Make, or manual CSV import. Filla connects directly to Airtable and writes to your tables automatically.
You need conditional logic
Google Forms only supports basic section-level branching. Filla supports field-level show/hide rules, conditional page visibility, conditional read-only fields, and custom validation rules.
You want custom branding
Google Forms offers a color theme and header image. Filla offers custom logo, favicon, accent color, 6 header image layouts, custom domain, and branding removal.
You need linked records
Filla supports linked record pickers and child forms for creating records in related tables. Google Forms has no concept of relational data.
You want post-submission automation
Filla triggers emails, PDF generation, field updates, and webhooks on submit. Google Forms has no built-in automation beyond a response receipt email.
What you get with Filla
Everything included on every plan. No feature gating.
Airtable-native connection
Connect via OAuth. Select your table and fields generate automatically from your Airtable schema. No CSV imports or Zapier needed.
Advanced conditional logic
Show/hide fields, lock fields conditionally, skip pages based on answers, and validate with custom rules using a visual filter builder.
Full custom branding
Custom logo, favicon, accent color, 6 header image positions, custom domain, and branding removal. Your forms look like they belong to your brand.
18 processor tools
CSV export, document generation, email validation, geocoding, duplicate detection, QR codes, and more. All on every plan.
Signatures, location, and more
Capture signatures (draw or type), GPS location, download PDFs, display comments feeds, and verify emails with OTP codes.
Edit existing records
Login pages and per-record URLs let respondents update their Airtable records. Google Forms only creates new rows.
Frequently asked questions
Ready to switch?
Free plan includes unlimited forms, all 18 processor tools, and 100 records per month. No credit card required.
Start building — it's free