Where to find these settings
Open the Form Settings dialog (gear icon in the editor toolbar) and select the Tracking tab.
UTM parameter capture
UTM parameters are tags added to URLs that identify which campaign, source, or ad brought a visitor to your form. When enabled, Filla reads these parameters from the form URL and saves them to fields in your Airtable table.
Enabling UTM tracking
Toggle Capture UTM parameters to on. Six field mapping options appear:
| Parameter | URL key | What it tracks |
|---|
| Campaign source | utm_source | Where the traffic came from (e.g., google, newsletter, linkedin) |
| Campaign medium | utm_medium | The marketing medium (e.g., cpc, email, social) |
| Campaign name | utm_campaign | The specific campaign name |
| Paid keyword | utm_term | The paid search keyword |
| Ad variation | utm_content | Which ad or link variation was clicked |
| Referrer URL | (HTTP referrer) | The full URL of the page that linked to your form |
Mapping fields
Each parameter has a field picker. Select an existing single-line text field from your Airtable table, or click the create button to add a new field directly from the picker.
When a respondent opens your form from a URL like:
https://app.filla.io/forms/frmXyz?utm_source=google&utm_medium=cpc&utm_campaign=spring-sale
IP address capture
Record the respondent’s IP address for fraud prevention, geographic analysis, or compliance.
| Setting | Type | Description |
|---|
| Capture IP address | Toggle | Record the respondent’s IP address on submission. |
| IP address field | Field picker | A single-line text field where the IP is stored. You can create a new field from the picker. |
Capturing IP addresses may have legal implications under GDPR, CCPA, and other privacy regulations. Make sure your form’s privacy policy discloses IP collection and that you have a lawful basis for processing this data.
Use cases
- Campaign attribution: Track which marketing channels drive the most form submissions by mapping UTM parameters to Airtable fields, then building reports in Airtable views.
- Fraud prevention: Use IP addresses to identify suspicious submission patterns or duplicate entries from the same network.
- Geographic analysis: Combine IP data with a geocoding tool to understand where your respondents are located.
