Where to find analytics
The Analytics tab is one of five tabs in the form editor (alongside Editor, Automations, Share, and Responses). Click it to see how your form is performing.Metrics
The analytics dashboard shows three top-level metrics:| Metric | What it measures |
|---|---|
| Views | Total form page loads. Each time someone opens your form URL, it counts as a view. |
| Completions | Successful submissions. A completion is recorded when a respondent submits the form and a record is created or updated in Airtable. |
| Completion rate | The percentage of views that resulted in a submission. Calculated as completions divided by views. |
Daily trend chart
Below the metrics, a bar chart shows views and completions per day. Each day has two bars: one for views (lighter) and one for completions (darker). Hover over any bar to see the exact count for that day.Date range
Use the date range picker to control how much history the chart displays:| Range | Shows |
|---|---|
| 7 days | The last week |
| 30 days | The last month |
| 90 days | The last quarter |
Empty state
If your form has not received any views yet, the analytics tab shows a message explaining that data will appear once the form starts receiving traffic. Share your form to start collecting analytics.How data is collected
- Views are counted on each page load of the public form URL. Refreshes count as additional views.
- Completions are counted when a submission is successfully saved to Airtable. Failed validations or abandoned forms do not count.